Information is the key

Information is the key to what Google is ranking, no longer just key word terms or phrases.  In Google or Bings eyes, it’s all about if you answered the search users question or have the information that will.  Matt Cutts (head of Google web spam) estimated over ninety percent of queries were affected the by the Humming Bird update in September of twenty thirteen.  But informational videos are making a huge statement in the search engine results pages, making one of the top search results along with text content.